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Alara Classic Apple Bircher Muesli 450g

Regular price £2.42
Regular price £3.45 Sale price £2.42
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A mix of oats, sultanas, raisins, sweet banana, apple and three seeds.

  • Classic apple bircher muesli.

  • A wonderful, well-rounded nutritious breakfast choice.

  • No added sugar.

  • Wheat-free.

  • High in fibre.

  • 450g box.


The hills are alive… with our Classic Apple Bircher. Our recipe is adapted from the original recipe by Dr Bircher-Benner, a Swiss doctor and nutritionist. We’ve combined a selection of the purest organic ingredients to create a nutritionally balanced recipe and a luxurious breakfast or anytime treat.The delightful mix has everything needed to make it just perfect: wholegrain oat flakes, juicy raisins, a mixture of wholesome seeds, fruity lucuma, apple and banana.

Our Classic Apple Bircher is sweetened only with natural fruit and has no added sugar or salt. Delicious, nutritious and sustainable – enough to make you break into song on a mountainside meadow.



 Nutritional Information

Typical Values Per 100 g
Energy 381 kcal
Protein 9.8 g
Carbohydrates 64 g
of which sugars 20.5 g
Fat 7.4 g
of which saturates 1 g
Fibre 9.2 g
Salt 0.03 g



Oat Flakes (60%), Sultanas (17%), Raisins (8%), Sunflower Seeds (4%), Chia Seeds (3%), Lucuma (3%), Apple Pieces (2%), Banana Flakes (2%), Pumpkin Seeds (1%)

100% organically grown ingredients.

Allergy Advice

Produced in an environment that handles milk, nuts, peanuts, soya, gluten, SO₂ and sesame seeds.

Brand Details


Alex Smith founded Alara in 1975 with £2 he picked up in the street. Along with others, Alex was very active in the squatting movement of the 1970s and he decided to live without money for almost a year. The day after he decided to start using money again, Alex found £2. He spent the money taking a van around New Covent Garden Market to gather fruits and vegetables which were to go to waste and sold them on in a squatting shop. That shop became one of the first health shops, selling flakes, fruits, dried fruit, seeds and nuts. By 1977, they were producing a mix of these ingredients that became the first muesli recipe with no added sugar. Alara’s focus has always been on clean, healthy food. In 1988, Alara was licensed by the Soil Association to produce the first Organic certified cereal in the world. 

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